Terms of Service

Terms of Service

Please read these Terms of Service (these “Terms”) carefully, as they constitute a legally binding agreement between Icon AI, Inc., a Delaware corporation (“Icon”, “we,” “us” or “our”) and you, a brand and corporate entity (“Brand”, “you”, and “your”) and apply to your use of our Services (as defined).

By accessing or using the Services in any way, you represent that (1) you have read, understand, and agree to be bound by these Terms, (2) you are of legal age to form a binding contract with Icon if you are an individual, and in case you are utilizing the Services as a representative of or on behalf of an entity (e.g. your employer or any third party who is authorizing you to open an account on their behalf) your acceptance of these Terms also binds that entity and any reference to you is interchangeable with the entity you are representing for the purposes of the contracting entity's obligations, liability, and benefits, and (3) you have the authority to enter into these Terms. If you do not agree to be bound by these Terms, you may not access or use the Services or set up an Account.

THESE TERMS CONTAIN CLAUSES WHICH ADDRESS RISK (LIMITATION OF LIABILITY AND INDEMNITY) AS WELL AS DISPUTE RESOLUTION. IF YOU ACCEPT THESE TERMS, YOU AND ICON AGREE TO RESOLVE DISPUTES IN BINDING, INDIVIDUAL ARBITRATION AND GIVE UP THE RIGHT TO GO TO COURT INDIVIDUALLY OR AS PART OF A CLASS ACTION.

Acceptance of these Terms

You hereby agree to accept these Terms by opening an Account under a username. BEFORE YOU DO EITHER OF THOSE, PLEASE READ THESE TERMS CAREFULLY. IF YOU DO NOT WANT TO AGREE TO THESE TERMS, YOU MUST NOT USE THE SERVICE OR SET UP AN ACCOUNT.

You also agree to abide by other Icon rules and policies, including our Privacy Policy (which explains what information we collect from you and how we protect it) that are expressly incorporated into and are a part of these Terms. Please read them carefully.

Once you accept these Terms, you are bound by them until they are terminated. See Section 7 (Term and Termination).

Engaging with Icon

What We Provide

We offer a software-as-a-service platform (“Platform”) which allows you to leverage Icon's access to creators (“Creators”) who have expertise to develop content for the Client's intended purposes, including but not limited to promotion of products and service (“Brand Content” or “Content”), and among other features, permits Content and correspondence to be transferred over the Platform between you and Creators (collectively, the “Services”).

Subject to your compliance with these Terms, Icon grants you certain rights in the Services (see Section 4 for more details on use and Intellectual Property Rights (as defined)) and use of the Service.

How To Use Our Services

Signing On and Content Evaluation. Once you open an Account on the Portal's website (“Portal”), you can submit information to the Creators and receive, review and exchange Brand Content and Derivative Content (as defined) with Creators, including to evaluate the Creators' fit for your purposes. For the purposes of these Terms, reference to Creators also means any talent manager that represents Creators.

Marketing Brief. You shall assist us in providing, or directly provide to Creators, a detailed memo in writing via the Portal describing what Content you are seeking. You may be requested to provide clarification on the foregoing during the agreed upon period that Creators are due to generate Brand Content or review or revise any Derivative Content (the “Production Period”).

Duration of Service. You or we may extend the Production Period at respective party's discretion and in each case, these Terms shall continue to apply.

Who's Providing the Content. The Content is being provided by Creators under these Terms. Your remedies in respect of any deficiency in any Content is solely with the Creators pursuant to these Terms.

Derivative Brand Content

The Brand Content you are provided is your work product and you shall be free to utilize any tool, including artificial intelligence service or a third party content creator, to generate derivative content from the Brand Content you are provided (“Derivative Brand Content”).

Prior to your use of the Derivative Brand Content, you may at your discretion submit the foregoing to Creators on the Portal for Creators' approval. For the purposes of these Terms, any modification to such Derivative Brand Content shall continue to be subject to Section 4 of these Terms and continue to be considered derivative Brand Content.

You agree that we have no liability in respect of any modification to Brand Content by you, or any content you generate as part of the Derivative Content. We have no obligation in respect of any tools you utilize in respect of the creation or modification of the foregoing. Other than binding Creators or their representation to contractual agreements that provide you contractual remedies, we do not have a role in respect of ensuring that the Brand Content or any Derivative Content meets your needs or is free from infringement of any third party's Intellectual Property Rights.

IP Rights Granted in Content

You are and will be the sole and exclusive owner of all right, title and interest in and to all Brand Content including any and all Intellectual Property Rights therein. In these Terms, “Intellectual Property Rights” means registered and unregistered rights granted, applied for, or otherwise now or hereafter in existence under or related to any copyright, trademark, or other intellectual property rights laws, and all similar or equivalent rights or forms of protection, in any part of the world.

In furtherance of the foregoing, (a) all Brand Content and any contributions to the Derivative Brand Content by a Creator is deemed work made for hire as defined in Section 101 of the Copyright Act of 1976; and (b) to the extent any Brand Content or Intellectual Property Right therein does not qualify as, or otherwise fails to be, work made for hire, Creators shall assign, transfer, and otherwise convey to you, irrevocably and in perpetuity, throughout the universe, all right, title, and interest in and to such Brand Content, including all Intellectual Property Rights therein.

Using Others to Create Content

Creators may utilize third parties (“Subcontractors”) to generate Brand Content or any Derivative Brand Content for you. Creators are obliged to (A) ensure that Subcontractors agree to Section 4 in these Terms in respect of assignment of all ownership and Intellectual Property Rights in your favor, (B) ensure that Subcontractors abide by any publicity, confidentiality and other terms and conditions set out herein just as the foregoing would apply to the Creators, (C) be liable to us and you for Subcontractor's breach of these Terms, and (D) ensure that you are third party beneficiaries under agreements between Creators and Subcontractors such that you or we may enforce all rights that Creators are otherwise entitled to enforce under their agreement with the Subcontractors.

Content Creation Policy

Your Content is yours to manage, provided we do require Creators to:

  • follow any applicable guidelines that are provided to them;
  • ensure all applicable FTC and social media platform rules and policies are followed;
  • not promote, upload, post, or otherwise make available any material that is abusive, harassing, obscene, vulgar, hateful, sexually explicit, invasive of another's privacy, defamatory or otherwise objectionable or illegal;
  • not behave in a manner, or make comments anywhere, which reflect poorly on us or you;
  • be solely responsible for the content that they create;
  • ensure you are granted all necessary Intellectual Property Rights;
  • ensure that the Content does not violate any applicable law or regulation; and
  • not promote or endorse any ware, service or brand that directly competes with the ware, service or brand being promoted by you.

Service Updates

You understand that the Services are evolving and Icon may update the Services with or without notifying you, including adding or removing features, products, or functionalities.

Use Restrictions

In your use of our Services, you agree not to, directly or indirectly:

  • license, sell, rent, lease, transfer, assign, reproduce, distribute, or host the Portal;
  • use Icon's name, trademarks, or logos except as allowed by these Terms;
  • remove or alter any copyright notices;
  • copy, modify, or create derivative works of the Portal outside permitted use;
  • reverse engineer or decompile the Portal;
  • use automated means to access or scrape the Portal;
  • upload malicious code or compromise the security of the Portal;
  • violate any applicable law or regulation;
  • disrupt Portal servers or networks; or
  • leverage the Services to develop competing products.

Creating an Account

Registration

To use the Services, you must register for an account and provide accurate information as prompted. You agree to maintain and promptly update such information.

Eligibility

The Services are only available to individuals and entities who can form legally binding contracts. You must be at least 18 years of age.

Communications

By entering into these Terms or using the Portal, you agree to receive communications from us, including via email and push notifications, concerning your Account, new features, and news concerning Icon.

SMS Terms

SMS Verification Terms

By providing your phone number and requesting a verification code during signup, onboarding, or account access, you consent to receive one-time verification text messages from Icon, Inc. at the phone number you provided. These messages are transactional, used only to authenticate your request or help complete account setup, and are not used for marketing.

Verification messages are sent when requested by you. If your account setup remains incomplete after you start signup or onboarding, we may also send limited non-promotional account reminder text messages related to finishing setup and accessing the Services. Message and data rates may apply.

  • Reply HELP for help. You can also contact us at help@icon.com.
  • Reply STOP to opt out of verification text messages. Opting out may prevent you from receiving future verification codes needed to sign up for or access the Services until you opt back in.

Carriers are not liable for delayed or undelivered messages. Icon does not share mobile information with third parties or affiliates for marketing or promotional purposes. We may share mobile information only with service providers that help us deliver these messages.

SMS Marketing Terms

By opting in to SMS messages during account onboarding, you consent to receive recurring automated marketing text messages from Icon, Inc. at the phone number you provided. Consent to receive marketing SMS is not a condition of purchase or use of the Services.

Message frequency varies. Message and data rates may apply.

  • Reply STOP to cancel at any time. You will receive a one-time confirmation message and no further marketing messages will be sent.
  • Reply HELP for help. You can also contact us at help@icon.com.

Carriers are not liable for delayed or undelivered messages. Icon does not share mobile information with third parties or affiliates for marketing or promotional purposes. We may share mobile information only with service providers that help us deliver these messages.

Fees and Payment

Upon receipt of applicable content, you shall pay the agreed upon fees. All amounts are in U.S. dollars.

Refunds

Except where required by applicable law or where Icon expressly offers a refund or money-back guarantee, all fees are non-refundable. Icon will honor any refund or money-back guarantee according to the terms presented with the applicable offer. To request a refund under an applicable offer, contact help@icon.com. Nothing in these Terms limits any rights or remedies that cannot be waived under applicable law.

Changes to Terms

These Terms are subject to occasional revision by Icon. When changes are made, Icon will make a new copy of these Terms available on its website. If you do not agree to any changes after receiving notice, you will stop using the Services. Otherwise, your continued use constitutes acceptance of such changes.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL ICON BE LIABLE FOR ANY LOSS OF PROFITS, REVENUE OR DATA, INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES. NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR MORE THAN $100 USD UNDER THESE TERMS.

Disclaimer of Warranties

THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. ICON EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of California. You and Icon agree that any dispute will be resolved by binding arbitration administered by the American Arbitration Association, rather than in court, except for small claims or equitable relief for IP infringement.

YOU AND ICON HEREBY WAIVE ANY RIGHT TO A TRIAL IN FRONT OF A JUDGE OR A JURY AND AGREE THAT CLAIMS MAY ONLY BE BROUGHT ON AN INDIVIDUAL BASIS, NOT AS A CLASS ACTION.

Severability

If any provision of these Terms is found unenforceable, that provision will be severed and will not affect the validity of any remaining provisions.

Contact Us

We welcome comments, questions, concerns, or suggestions. Please send us any inquiries at help@icon.com or visit https://icon.com.

Tier 1 Formats
18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
See 18 formats →
Pricing
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). If you don’t love your final ads, get a full refund.
See pricing →
Admaker 2.0
Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
See 12 products →
Tier 1 Founder
College dropout at 19. Solo-founded Skio ($105M cash exit, $8M raised). T200 League of Legends, YC S20.
Read 1-min story →
Tier 1 Investors
$30M+ raised. Founders Fund, OpenAI (ChatGPT) + Google DeepMind leaders, Saquon Barkley (NFL), & more.
See 68 investors →
Compare
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, & more ($10K+/mo).
See 8 companies we replace →
Tier 1 Partners
Earn $1000 + 20% revshare posting Icon w/ copy-paste formats ("$12M domain & website looks like this?").
Earn $1000 + 20% revshare →
Mozi Wash Instagram logo
Nutsola Instagram logo
Ohouse Instagram logo
Customers
28 stories from 288+ brands (IM8, k2o, immi). Names & LinkedIns provided. References available.
Watch 28 stories →
Creators
28 stories from 1288+ vetted creators. We pay creators above-market while also handling video editing.
Watch 28 stories →
Ridge
Mudwtr
Gruns

Customers

28 stories from 288+ brands (IM8, k2o, immi). Names & LinkedIns provided. References available.
IM8 Health wordmark
Daryl LukeIM8 Health Instagram logo
Daryl LukeLinkedIn
Creative, IM8 Health
$120M ARR in 12 months
Watch story →
Moonbrew wordmark
Richard NguyenMoonbrew Instagram logo
Richard NguyenLinkedIn
Creative, Moonbrew
800K+ customers
Watch story →

Formats

18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
  • Crushs Protein Ice Cream creator
    Crushs Protein Ice Cream Instagram profile

    olivia x crushs

    800K followers

    Listicle

    Creator walks through a numbered list of reasons, tips, or benefits.

How it works

Review 6 scripts before you pay. Get 6 Human UGC ads in 12–16 days.
Review 6 scripts before you pay
  1. 1
    Today

    Build your brief

    Choose your product, creator types, & formats from our curated library (skits, street interviews, & more).

  2. 2
    0-24 hours

    Meet your Creative Director

    Talk through your brief live. Share brand guidelines, winning & losing ads, & anything we should know.

  3. 3
    24 hours

    Review 6 scripts

    We research your product & competitors, then write 6 unique scripts for you to review before you pay. Or bring your own scripts.

  4. 4
    48–72 hours

    Reminder, then billing

    At 48 hours, you get a reminder. At 72 hours, you're charged $1000. If you don’t love your final ads, get a full refund.

Get 6 Human UGC ads in 12–16 days
  1. 5
    2–8 days (after product arrives)

    Human creators film your ads

    We ship products to creators. Your Creative Director coaches them as they film your scripts & B-roll.

  2. 6
    Begins as footage arrives

    Human editors edit your ads

    Our editors cut footage and add graphics, captions, & sound. Your Creative Director checks every ad.

  3. 7
    12–16 days (after product arrives)

    Get 6 Human UGC ads

    Unlimited human revisions. Final ads, raw footage, & B-roll are yours (full usage rights included).

Watch "The Human Admaker" Launch
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos.

Pricing

The Human Admaker

5.0288+ happy brands
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real).
We find creators, ship products, curate formats, write scripts, coach creators, & edit videos (2 creators × 3 ads each).
Powered by Admaker 2.0 software: Helps our creative team make better ads. Helps your team track progress, review + launch + analyze ads, & rebook creators.

Done-for-you creative

  • Included6 Human UGC ads (no AI / 100% real): 2 creators × 3 ads each (all unique concepts / no variations). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos (managed by your Creative Director).
  • IncludedHuman Creative Director: talk through your brief live in your first 24 hours. Share brand guidelines, winning + losing ads, & anything we should know. You’ll also get a shared Slack channel.
  • IncludedWorld-class creative team: 1288+ vetted creators (who've worked with IM8, k2o, immi), human scriptwriters ($80M+ in Meta adspend), & 200+ in-house video editors (100K+ ads edited). We pay creators above-market.
  • IncludedCurated ad format library: Skits, street interviews, product demos, & more. Our library keeps getting better because our Creative Directors share what’s winning across their brands.
  • IncludedPowered by Admaker 2.0 software: Helps our creative team make better ads. Helps your team track progress, review + launch + analyze ads, & rebook creators. Replaces Billo, Soona, SideShift, Insense, Motion, Foreplay, & more ($10K+/mo).
  • Included12–16 day delivery (after creators receive product): physical + digital products supported.

Risk-free & flexible

  • IncludedReview 6 scripts before you pay: 24-hour delivery, 3-day free trial, & billing reminder. Or bring your own scripts.
  • Included100% money-back guarantee: If you don’t love your final ads, get a full refund.
  • IncludedUnlimited human revisions: our creators, scriptwriters, & editors revise until you’re happy.
  • IncludedYou own all assets: final ads, raw footage, & B-roll are yours (full usage rights included).
Start for free

Admaker 2.0

Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, AdManage.ai, & more ($10K+/mo).
  • Command Center
    Command Center
    Track & review Human UGC: briefs, creators, shipping, revisions.
    Replaces Billo ($99+/UGC), Soona ($399+/UGC)
    Sample workspace →
  • AdGPT
    AdGPT
    Choose your product, creator types, & formats for Human UGC.
    Replaces ChatGPT ($20+/mo), Claude ($20+/mo)
    Sample workspace →

Us vs. them

6 Human UGC ads filmed & edited for $1000 (no AI / 100% real).
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, AdManage.ai, & more ($10K+/mo).
Icon
Billo
SideShift
6 scripts before you pay + 100% money back
Made for paid & organic social
Human Creators
Human Scriptwriters
Human Video Editors
Human Creative Director
Product shipping
Curated ad format library
Full usage rights
Unlimited human revisions
Creator whitelisting
Existing asset reuse
Creative analysis
Competitor ad saving
Ad Manager uploading
Dedicated Creative Director (custom pricing)
Agency Whitelabel (volume pricing)

Story

Kennan Jenner

Founder
Kennan JennerKennan JennerKennan JennerKennan JennerKennan JennerKennan JennerKennan Jenner
College dropout at 19. Solo-founded Skio ($105M cash exit, $32M ARR, $8M raised).
Top 200 NA League of Legends, Pinterest, Hulu, W+K (Top 5 Ad Agency), YC S20, Columbia (accepted).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs and I'm grateful to be here.
I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America in League of Legends though).
Everything changed when I was 18: I had a big wakeup call & had to support myself.
This triggered me in a good way & I worked 100-hour weeks until I became a 100x engineer. This gave me the confidence to drop out of college after 1 year & eventually start my 1st company, Skio.
With Skio, I got into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($105M cash exit, $32M ARR, $8M raised).
But it's not over yet: I've started Icon because I have a massive chip on my shoulder.
I know I'm not supposed to say this publicly, but I want to make Icon the greatest company of all time.
I want to help brands make wonderful ads.
I want to help creators make a living.
I want to make getting into Columbia just to impress old money worth it.
I want to make our $12M icon.com domain worth it.
I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.
It's just the beginning & we're always learning. Feel free to send feedback anytime (kennan@icon.com).
Kennan

Founders Fund

Icon Investor
Founders FundFounders FundFounders FundFounders FundFounders FundFounders Fund
Venture capital firm.

Mark Chen

Icon Investor
Mark ChenMark ChenMark ChenMark Chen
Chief Research Officer at OpenAI (ChatGPT).

Partner Formats

Earn + by posting about Icon with copy-paste text & video formats.
$12M domain critique example post

"$12M domain and website looks like this?"

Screenshot the Icon website which is very controversial design wise and pair it with our very expensive $12M domain. This combo goes very viral.

No video required
  • X
  • LinkedIn
Full launch watch-along example post

Watch the Icon launch together

Play the entire Icon launch full-screen with your talking head in the bottom-left corner.

Video required
  • X
  • LinkedIn
  • TikTok
  • Instagram
  • YouTube

    Admaker 3.0

    Premium Banana

    Premium Banana

    5.0288+ happy brands

    $10K

    $5000

    • Shoutout of appreciation
      We'll give you a special shoutout on our social media
    • Free worldwide shipping
      Ships anywhere in the world at no extra cost
    • Limited time offer
      Perfectly ripe, ethically sourced banana
    • Help us hit $100B ARR
      Your purchase will help us reach our goal
    Enormous Cucumber

    Enormous Cucumber

    5.0288+ happy brands

    $50

    $0.50

    • Shout of frustration
      Buy the Premium Banana next time
    • Free digital delivery
      We'll send you a special link to download the 4K image
    • Lifetime offer
      We're like Costco hotdogs, we're not going anywhere
    • Help us hit $100B ARR
      Your purchase did not really help us reach our goal

    Explore more

    Tier 1 Formats
    18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
    See 18 formats →
    Pricing
    6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). If you don’t love your final ads, get a full refund.
    See pricing →
    Admaker 2.0
    Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
    See 12 products →
    Tier 1 Founder
    College dropout at 19. Solo-founded Skio ($105M cash exit, $8M raised). T200 League of Legends, YC S20.
    Read 1-min story →
    Tier 1 Investors
    $30M+ raised. Founders Fund, OpenAI (ChatGPT) + Google DeepMind leaders, Saquon Barkley (NFL), & more.
    See 68 investors →
    Compare
    Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, & more ($10K+/mo).
    See 8 companies we replace →
    Tier 1 Partners
    Earn $1000 + 20% revshare posting Icon w/ copy-paste formats ("$12M domain & website looks like this?").
    Earn $1000 + 20% revshare →
    Mozi Wash Instagram logo
    Nutsola Instagram logo
    Ohouse Instagram logo
    Customers
    28 stories from 288+ brands (IM8, k2o, immi). Names & LinkedIns provided. References available.
    Watch 28 stories →
    Creators
    28 stories from 1288+ vetted creators. We pay creators above-market while also handling video editing.
    Watch 28 stories →

    Ready to get 6 Human UGC ads for $1000?

    Start for free
    288+ happy brands
    We find creators, ship products, curate formats, write scripts, coach creators, & edit videos.