 - IM8 Health.jpeg){kind=icon}
.jpg){kind=icon}
 - Moonbrew.jpeg){kind=icon}
%20-%20Immi.jpeg){kind=icon}
 - JustFoodforDogs.jpeg){kind=icon}
 - Obvi.jpeg){kind=icon}
 - Mozi Wash.jpeg){kind=icon}
 - Braxley Bands.jpeg){kind=icon}
 - Nutsola.jpeg){kind=icon}
 - Bucketplace (Ohouse).jpeg){kind=icon}
 - GR0.jpeg){kind=icon}
 - Iron Neck.jpeg){kind=icon}
 - Shankara Naturals.jpeg){kind=icon}
"$12M domain and website looks like this?"
Screenshot the Icon website which is very controversial design wise and pair it with our very expensive $12M domain. This combo goes very viral.
No video required
- X
Admaker 2.0
Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, AdManage.ai, & more ($10K+/mo).
Command CenterTrack & review Human UGC: briefs, creators, shipping, revisions.Replaces Billo ($99+/UGC), Soona ($399+/UGC)Sample workspace →
AdGPTChoose your product, creator types, & formats for Human UGC.Replaces ChatGPT ($20+/mo), Claude ($20+/mo)Sample workspace →
Context EngineAdd guidelines, competitors, Meta, & Shopify to help make Human UGC.Replaces AdSpy ($149/mo), Foreplay ($49+/mo)Sample workspace →
Creator ManagementRebook creators who’ve made Human UGC for your brand.Replaces rate negotiation, management, & legal ($2K+/mo)Sample workspace →
Creative LibraryUpload existing assets so we can reuse what works for Human UGC.Replaces Air ($250+/mo), Recharm ($500+/mo)Sample workspace →
Creative AnalyticsShare winners & losers in Meta to help us make winning Human UGC.Replaces Motion ($1K+/mo), Triple Whale, NorthbeamSample workspace →
AdspySave competitor ads for us to copy into Human UGC.Replaces AdSpy ($149/mo), Foreplay ($49+/mo)Sample workspace →
AdmanageLaunch Human UGC ads to Meta with 1 click.Replaces Admanage.ai ($1K+/mo), Adscook ($399+/mo)Sample workspace →
AssetGPTGenerate images & videos with the best AI models.GPT Image 1.5, Sora 2, Kling 3.0, Google Veo 3.1, Midjourney, Flux, & moreSample workspace →
Agency Whitelabel (IconAPI)Get Human UGC for clients. Volume pricing available.Replaces in-house creative team & contractors ($50K+/mo)Sample workspace →
Tier 1 Formats
18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
See 18 formats →
Pricing
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). If you don’t love your final ads, get a full refund.
See pricing →
Admaker 2.0
Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
See 12 products →
Tier 1 Founder
College dropout at 19. Solo-founded Skio ($105M cash exit, $8M raised). T200 League of Legends, YC S20.
Read 1-min story →
Tier 1 Investors
$30M+ raised. Founders Fund, OpenAI (ChatGPT) + Google DeepMind leaders, Saquon Barkley (NFL), & more.
See 68 investors →
Compare
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, & more ($10K+/mo).
See 8 companies we replace →
Tier 1 Partners
Earn $1000 + 20% revshare posting Icon w/ copy-paste formats ("$12M domain & website looks like this?").
Earn $1000 + 20% revshare →
Tier 1 Formats
18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
See 18 formats →
Pricing
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). If you don’t love your final ads, get a full refund.
See pricing →
Admaker 2.0
Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
See 12 products →
Tier 1 Founder
College dropout at 19. Solo-founded Skio ($105M cash exit, $8M raised). T200 League of Legends, YC S20.
Read 1-min story →
Tier 1 Investors
$30M+ raised. Founders Fund, OpenAI (ChatGPT) + Google DeepMind leaders, Saquon Barkley (NFL), & more.
See 68 investors →
Compare
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, & more ($10K+/mo).
See 8 companies we replace →
Tier 1 Partners
Earn $1000 + 20% revshare posting Icon w/ copy-paste formats ("$12M domain & website looks like this?").
Earn $1000 + 20% revshare →
Customers
28 stories from 288+ brands (IM8, k2o, immi). Names & LinkedIns provided. References available.
Formats
18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
olivia x crushs
800K followers800K followers
Listicle
Creator walks through a numbered list of reasons, tips, or benefits.
Us vs. them
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real).
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, AdManage.ai, & more ($10K+/mo).
  |  |  | |
|---|---|---|---|
6 scripts before you pay + 100% money back | |||
Made for paid & organic social | |||
Human Creators | |||
Human Scriptwriters | |||
Human Video Editors | |||
Human Creative Director | |||
Product shipping | |||
Curated ad format library | |||
Full usage rights | |||
Unlimited human revisions | |||
Creator whitelisting | |||
Existing asset reuse | |||
Creative analysis | |||
Competitor ad saving | |||
Ad Manager uploading | |||
Dedicated Creative Director (custom pricing) | |||
Agency Whitelabel (volume pricing) |
Story
Kennan Jenner
Founder
College dropout at 19. Solo-founded Skio ($105M cash exit, $32M ARR, $8M raised).
College dropout at 19. Solo-founded Skio ($105M cash exit, $32M ARR, $8M raised).
Top 200 NA League of Legends, Pinterest, Hulu, W+K (Top 5 Ad Agency), YC S20, Columbia (accepted).
Top 200 NA League of Legends, Pinterest, Hulu, W+K (Top 5 Ad Agency), YC S20, Columbia (accepted).
Hi, I'm Kennan!
Thank you for reading this. My life has been a journey full of ups & downs and I'm grateful to be here.
I grew up finding school extremely boring & slept through most of my classes. If I'm being real, no one thought I'd go anywhere (was Top 200 North America in League of Legends though).
Everything changed when I was 18: I had a big wakeup call & had to support myself.
This triggered me in a good way & I worked 100-hour weeks until I became a 100x engineer. This gave me the confidence to drop out of college after 1 year & eventually start my 1st company, Skio.
With Skio, I got into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($105M cash exit, $32M ARR, $8M raised).
But it's not over yet: I've started Icon because I have a massive chip on my shoulder.
I know I'm not supposed to say this publicly, but I want to make Icon the greatest company of all time.
I want to help brands make wonderful ads.
I want to help creators make a living.
I want to make getting into Columbia just to impress old money worth it.
I want to make our $12M icon.com domain worth it.
I want to help creators make a living.
I want to make getting into Columbia just to impress old money worth it.
I want to make our $12M icon.com domain worth it.
I want to win so bad that I'm sacrificing my life working 7 days a week for it. I'll even eat dog poop if it means winning.
It's just the beginning & we're always learning. Feel free to send feedback anytime (kennan@icon.com).
Founders Fund
Icon Investor
Venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Airbnb, & Stripe.
Venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
New York Giants.
Founders Fund
Icon Investor
Venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Airbnb, & Stripe.
Venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Jane Street, Microsoft, MIT.
Saquon Barkley
Icon Investor
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
NFL Running Back Philadelphia Eagles (Super Bowl 2025).
New York Giants.
Roman Khan
Icon Investor
President, Founder at Peak21, CMO at Raycon, CMO at Know Beauty, CMO, Co-founder at Linjer, CMO at Nutrition Kitchen.
CMO at Raycon, Know Beauty, & Linjer.
Founders Fund
Icon Investor
Venture capital firm. The partners have founded & funded companies like PayPal, Palantir, SpaceX, Airbnb, & Stripe.
Venture capital firm.
Mark Chen
Icon Investor
Chief Research Officer at OpenAI (ChatGPT).
Chief Research Officer at OpenAI (ChatGPT).
Jane Street, Microsoft, MIT.
Partner Formats
Earn + by posting about Icon with copy-paste text & video formats.
Watch the Icon launch together
Play the entire Icon launch full-screen with your talking head in the bottom-left corner.
Video required
- X
- TikTok
- YouTube
Admaker 3.0
Premium Banana
5.0288+ happy brands
5.0288+ happy brands
$10K
$5000
- Shoutout of appreciationWe'll give you a special shoutout on our social media
- Free worldwide shippingShips anywhere in the world at no extra cost
- Limited time offerPerfectly ripe, ethically sourced banana
- Help us hit $100B ARRYour purchase will help us reach our goal
Enormous Cucumber
5.0288+ happy brands
5.0288+ happy brands
$50
$0.50
- Shout of frustrationBuy the Premium Banana next time
- Free digital deliveryWe'll send you a special link to download the 4K image
- Lifetime offerWe're like Costco hotdogs, we're not going anywhere
- Help us hit $100B ARRYour purchase did not really help us reach our goal
Explore more
Tier 1 Formats
18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
See 18 formats →
Pricing
6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). If you don’t love your final ads, get a full refund.
See pricing →
Admaker 2.0
Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
See 12 products →
Tier 1 Founder
College dropout at 19. Solo-founded Skio ($105M cash exit, $8M raised). T200 League of Legends, YC S20.
Read 1-min story →
Tier 1 Investors
$30M+ raised. Founders Fund, OpenAI (ChatGPT) + Google DeepMind leaders, Saquon Barkley (NFL), & more.
See 68 investors →
Compare
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, & more ($10K+/mo).
See 8 companies we replace →
Tier 1 Partners
Earn $1000 + 20% revshare posting Icon w/ copy-paste formats ("$12M domain & website looks like this?").
Earn $1000 + 20% revshare →
Tier 1 Formats
18 curated ad formats (skits, street interviews, & more). Our library keeps getting better since we see what wins.
See 18 formats →
Tier 1 Founder
College dropout at 19. Solo-founded Skio ($105M cash exit, $8M raised). T200 League of Legends, YC S20.
Read 1-min story →
Tier 1 Investors
$30M+ raised. Founders Fund, OpenAI (ChatGPT) + Google DeepMind leaders, Saquon Barkley (NFL), & more.
See 68 investors →
Tier 1 Partners
Earn $1000 + 20% revshare posting Icon w/ copy-paste formats ("$12M domain & website looks like this?").
Earn $1000 + 20% revshare →
Admaker 2.0
Helps our creative team make better ads. Helps your team review + launch + analyze ads & rebook creators.
See 12 products →
Compare
Replaces Billo, Soona, SideShift, Insense, Cohley, GRIN, Aspire, Motion, Foreplay, & more ($10K+/mo).
See 8 companies we replace →
%20-%20Mozi%20Wash.jpeg){kind=icon}
%20-%20Nutsola.jpeg){kind=icon}
%20-%20Bucketplace%20(Ohouse).jpeg){kind=icon}
%20-%20Mozi%20Wash.jpeg){kind=icon}
%20-%20Nutsola.jpeg){kind=icon}
%20-%20Bucketplace%20(Ohouse).jpeg){kind=icon}
%20-%20GR0.jpeg){kind=icon}
Customers
28 stories from 288+ brands (IM8, k2o, immi). Names & LinkedIns provided. References available.
Watch 28 stories →
Creators
28 stories from 1288+ vetted creators. We pay creators above-market while also handling video editing.
Watch 28 stories →
“OG” Launch
Icon originally launched as The AI Admaker. Today, we make 6 Human UGC for $1000 (no AI / 100% real).
$105M Cash Exit
Solo-founded Skio ($105M cash exit, $32M ARR, $8M raised, YC S20).
Ready to get 6 Human UGC ads for $1000?
288+ happy brands
We find creators, ship products, curate formats, write scripts, coach creators, & edit videos.